I arrived at the recent Greenbuild and Architecture Boston Expo in Boston, and promptly was asked to change my shirt.
Why? I arrived wearing my crisp XL Hybrids button down shirt. However, my Ford Motor Company booth mates had other ideas for my attire. Since I would be working in Ford’s booth for the next two days at the Expo, I would now be wearing a shirt with The Blue Oval instead.
XL Hybrids van in Ford’s booth
Why was I at the Greenbuild Expo? Ford invited my company, XL Hybrids, to display a Ford Transit van upfitted with our XL3 hybrid-electric system. At an expo focusing on trends like sustainable buildings and architecture and with an expo attendee list filled with representatives from major building construction companies with fleets of thousands of work trucks and vans, Ford aimed to educate these Expo attendees about Ford’s electrified vehicle offerings with the XL Hybrids transit van as a booth centerpiece. (You can see from the photos that the XL Hybrids van looked great in Ford’s booth!)
Continue reading “Why was an XL Hybrids employee in Ford’s booth?”