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Profiles in XLence: Natalie Weimer







This month’s Profiles in XLence features marketing manager Natalie Weimer, who has been with the company since 2014.


1. How long have you been with XL, and what is your role?

I started working at XL as a marketing manager in February, 2014.   In this role, I develop marketing, brand and communication strategies, and implement inbound and outbound marketing activities including tradeshows, webinars, blogs, our website, online and print advertising and social media (LinkedIn, Twitter, Facebook).

2. What is the best part of your job, or a favorite project you’ve been involved with, and why?


My favorite part of my job has been helping to morph our company from an unknown start-up into the leader in fleet electrification solutions.  This included launching the company’s brand redesign from XL Hybrids to XL, and developing a style guide and supporting materials needed to ensure a strong and consistent brand identity.

I also love developing lead generation activities including events, webinars, on-line advertising and e-communications to drive year-over-year revenue growth.  There’s nothing better than seeing a lead turn into a sale!

3. How have you supported sustainability, either in your job or personal life?  (Or both).

My professor in college was the Marketing Director on the EV1.  For my class, I had to put together a marketing plan for GM’s first mass-produced electric vehicle.  It was then that I first found my calling for this industry.

4. What was your favorite job prior to XL, and why?

25 years ago, I started my career as the marketing manager in Ford Fleet selling CNG, LPG, methanol, ethanol and electric vehicles.  Then I spent time at Chrysler marketing their commercial fleet vehicles.  I helped ALTe (a start-up company who was developing range-extended hybrid electric vehicles) launch their first vehicles, and then went on to take on the marketing for Westport’s CNG upfits.  It’s a beautiful thing when your career and passion come together.

 5. What is your favorite pastime outside of work?

My family has adopted a vegetarian lifestyle (90% of the time) to help reduce our family’s carbon footprint (and to help us be healthier).

Outside of work, I like to mountain bike and garden (I have a nice size vegetable garden in my yard) in the summer, and ski with my family in the winter.

 6. What is the last book you read and movie you saw?

I normally don’t watch movies or TV, but did get hooked on Game of Thrones.  I have to say, I was very disappointed with the final episode!  A show based on such drama and intensity should not end on such a light-hearted note, in my opinion…  how do you feel about it?

Profiles in XLence: Natalie Weimer

Profiles in XLence: Tejas Chafekar

Q&A with an XL Team Member:  Tejas Chafekar, Firmware Engineering Manager


How long have you been with XL, and what is your role?

I’ve been with XL for 6 years now, starting as a controls engineer and progressing through my current role as firmware engineering manager.

I was hired to develop the ground-up design of the firmware for XL’s products, which have progressed over the years to put us in position to scale more quickly as we add more platforms and supplier options. I have seen XL grow from having a few test vehicles driving around Boston to thousands of customer vehicles across the U.S. and Canada.

In my current role, I’m now responsible for growing the team and keeping us aligned with industry standard compliances for XL’s safety-critical systems.  I’ve been heavily involved with the performance tuning (and managing the associated EPA certification processes) to achieve fuel consumption reduction targets across multiple platforms, and working with suppliers to better integrate their products into XL’s system.

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Profiles in XLence: Tejas Chafekar

What Customer Success Means to XL

Team pic XL Day

Hi! My name is Jane Walsh, and my job at XL is to help you do your job more effectively.  How?  By digging deep into the details of your hybrid and plug-in hybrid electric vehicles to make sure they’re performing at their best, and that you understand the value they’re delivering to your operations.

As XL’s first-ever senior customer success manager, it is my responsibility to understand your needs, analyze the vast amount of operational data we collect on your hybrid/plug-in hybrid electric vehicles, and then summarize and communicate those results to you so you can better understand how your fleet vehicles are making a difference in your organization.

How does one person get all of this done? The answer is slowly, methodically and with a lot of customer input from you! My plan is to start by sharing data on your fleet performance and listening to your feedback. I can then provide you with helpful recommendations, along with ways to utilize that data to create better and more useful insights for your company.

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What Customer Success Means to XL

VW Settlement Funding is Finally Here – Are You Ready?

VW Blog Post

It’s true! After months of fanfare, billions of dollars in VW settlement funding is now available to U.S. fleets. Here’s what you need to know.


Volkswagen has settled with the U.S. Department of Justice over the automaker’s efforts to cheat emissions testing.  As a result, nearly three billion dollars has been allocated to reduce diesel emissions in commercial vehicles across the United States.  That’s a lot of money, and fleets have an opportunity to use it to replace diesel-powered vehicles with cleaner, more fuel-efficient trucks moving forward.

Each U.S. state has had an opportunity to define their own program parameters. Most states have now done so, and their VW funding programs are ready to begin fielding reimbursement submissions. The funds are distributed on a first-come, first-served basis, until funds run out – so now is the time to move forward.

The question is:  Are you ready to tap into what’s available in your state?

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VW Settlement Funding is Finally Here – Are You Ready?

XL Wins Emerging Company of the Year Award from NECEC

NECEC award

Last night, XL was recognized by the Northeast Clean Energy Council as Emerging Company of the Year during NECEC’s annual Green Tie Gala Awards.  The prestigious event is designed to recognize the biggest achievements across the clean technology space, and XL was honored to receive the award for its rapid growth and significant contributions to clean transportation in the commercial and municipal fleet industry.

The award was our third significant recognition in the past few months.  We were named one of Boston Business Journal’s Best Places to Work in June, and were among the finalists for the New England Venture Capital Association’s NEVY award for Clean Tech & Energy Company of the Year in April.  We’re also a finalist for the upcoming S&P Global Platts Global Energy Awards for Commercial Technology of the Year, and we’ll find out those results in December.

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XL Wins Emerging Company of the Year Award from NECEC

Under the Hood with an XL Engineer: Electrifying the 4.3L GM Van

GM4.3LEngineWith each new model year, trucks can come equipped with a bevy of vehicle improvements and modifications. When XL’s automotive partners introduce a design change to one of their vehicles, our electrified vehicle engineering team gets excited. Take the MY18 Chevy Express and GMC Savana vans, for example. The big vehicle change this year? The addition of a 4.3L gasoline engine.

To support the change, XL recently engineered our XLH hybrid electric system for General Motors Express and Savana passenger / cargo vans with GM’s new 4.3L engine.  In doing so, we remain compatible with all engine and wheelbase configurations of this popular GM van model, and further extend our industry leadership on the variety of electrified vehicles we’ve made available.

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Under the Hood with an XL Engineer: Electrifying the 4.3L GM Van

Electrified Pickups Have Arrived. (Really!)


For years, fleets have been hearing about the impending rise of electrified pickups.  They’ve kept a hopeful eye on the market, waiting for these versatile vehicles to revolutionize the work truck industry with their high performance and low environmental impact.   Unfortunately, many of those early claims short-circuited, along with the companies trying to bring those products to market.

As a result, there’s a healthy skepticism today around any claims of an electrified pickup truck that can simultaneously meet the needs of the driver, the fleet manager, and the sustainability executive.  But that vision has very much become a reality, with XL’s Fleet-Ready™ electrified versions of America’s best-selling trucks.  Our hybrid electric Ford F-250 and plug-in hybrid electric F-150 pickups are here today.  They’re road-tested, independently validated, and racking up sustainable mileage for commercial and municipal fleets across North America.

Since 2009, XL has been revolutionizing the fleet industry with hybrid electric and plug-in hybrid electric versions of some of the industry’s most popular and proven OEM vehicles, including box trucks, cutaways, stripped chassis, transit vans and more.  We’ve now added electrified Ford F-series pickups to our product lineup, and the response – from the media, environmental agencies, and, most importantly, our customers – has been tremendous.  Here are a few of the highlights.

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Electrified Pickups Have Arrived. (Really!)

The Green Fleet Checklist to Make your Maintenance Department Happy


For fleet maintenance professionals, introducing new vehicle technology usually raises concerns about serviceability, reliability and the risk of downtime. While benefits like MPG improvement, safety enhancements, and extending PM’s are promising, all of these can be wiped out by unforeseen service headaches.

So before moving forward with your next green fleet vehicle selection, make sure your service and maintenance team is part of the decision-making process.  Chances are, your vehicle service managers will help you more thoroughly assess the pros and cons of a new technology – and save time, money and headaches later.

What boxes need to be checked for your service team? See the list below.

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The Green Fleet Checklist to Make your Maintenance Department Happy

XL Continues Momentum and Growth as one of Boston Business Journal’s 2018 Best Places to Work

CEO Tod Hynes accepting the BBJ Best Places to Work award June 20.

2015 BPTW_horz









It’s only June, but 2018 has been quite a year for XL.  Building from the momentum of last year’s record sales, significant product introductions and substantial funding by major industry investors, we’ve continued to surge by adding many of the largest commercial and municipal fleets in North America to our customer portfolio, and are on pace to double our staff size by the end of the year.  And last night, we were honored by Boston Business Journal as one of their Best Places to Work in 2018.

When XL was founded (as XL Hybrids) back in 2009, the green transportation market looked very different than it does today.  The average price of gas in the U.S. was $1.84 (diesel was $2.27) and electrification for fleet vehicles was in its infancy.  In fact, very few of the companies selling hybrids, plug-in hybrids, or all-electric fleet vehicles in 2009 are around today.

So, what makes XL different?
Continue reading “XL Continues Momentum and Growth as one of Boston Business Journal’s 2018 Best Places to Work”

XL Continues Momentum and Growth as one of Boston Business Journal’s 2018 Best Places to Work