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Profiles in XLence: Natalie Weimer







This month’s Profiles in XLence features marketing manager Natalie Weimer, who has been with the company since 2014.


1. How long have you been with XL, and what is your role?

I started working at XL as a marketing manager in February, 2014.   In this role, I develop marketing, brand and communication strategies, and implement inbound and outbound marketing activities including tradeshows, webinars, blogs, our website, online and print advertising and social media (LinkedIn, Twitter, Facebook).

2. What is the best part of your job, or a favorite project you’ve been involved with, and why?


My favorite part of my job has been helping to morph our company from an unknown start-up into the leader in fleet electrification solutions.  This included launching the company’s brand redesign from XL Hybrids to XL, and developing a style guide and supporting materials needed to ensure a strong and consistent brand identity.

I also love developing lead generation activities including events, webinars, on-line advertising and e-communications to drive year-over-year revenue growth.  There’s nothing better than seeing a lead turn into a sale!

3. How have you supported sustainability, either in your job or personal life?  (Or both).

My professor in college was the Marketing Director on the EV1.  For my class, I had to put together a marketing plan for GM’s first mass-produced electric vehicle.  It was then that I first found my calling for this industry.

4. What was your favorite job prior to XL, and why?

25 years ago, I started my career as the marketing manager in Ford Fleet selling CNG, LPG, methanol, ethanol and electric vehicles.  Then I spent time at Chrysler marketing their commercial fleet vehicles.  I helped ALTe (a start-up company who was developing range-extended hybrid electric vehicles) launch their first vehicles, and then went on to take on the marketing for Westport’s CNG upfits.  It’s a beautiful thing when your career and passion come together.

 5. What is your favorite pastime outside of work?

My family has adopted a vegetarian lifestyle (90% of the time) to help reduce our family’s carbon footprint (and to help us be healthier).

Outside of work, I like to mountain bike and garden (I have a nice size vegetable garden in my yard) in the summer, and ski with my family in the winter.

 6. What is the last book you read and movie you saw?

I normally don’t watch movies or TV, but did get hooked on Game of Thrones.  I have to say, I was very disappointed with the final episode!  A show based on such drama and intensity should not end on such a light-hearted note, in my opinion…  how do you feel about it?

Profiles in XLence: Natalie Weimer

In the News: The Municipal


As more cities across North America continue to put forth ambitious carbon reduction goals, municipal fleet managers are increasingly being tasked with making the changes needed to turn those lofty sustainability targets into reality. The U.S. Environmental Protection Agency now recognizes transportation as the number one contributor to greenhouse gas emissions, so municipal fleets are becoming a central area of focus for city and state governments looking to reduce their overall carbon footprint.

This trend, coupled with an increasing demand among city residents and society in general to “go green,” has led municipal fleet managers to consider alternative fuel vehicles for their work trucks. Electric powertrains have proven to be an enticing and increasingly popular option among consumer and commercial vehicles alike. However, all-electric, aka battery electric vehicles (BEVs), can still pose significant challenges for many types of fleets — especially those who travel longer distances or in rural areas on their routes.

Read the full article.

In the News: The Municipal

Profiles in XLence: Tejas Chafekar

Q&A with an XL Team Member:  Tejas Chafekar, Firmware Engineering Manager


How long have you been with XL, and what is your role?

I’ve been with XL for 6 years now, starting as a controls engineer and progressing through my current role as firmware engineering manager.

I was hired to develop the ground-up design of the firmware for XL’s products, which have progressed over the years to put us in position to scale more quickly as we add more platforms and supplier options. I have seen XL grow from having a few test vehicles driving around Boston to thousands of customer vehicles across the U.S. and Canada.

In my current role, I’m now responsible for growing the team and keeping us aligned with industry standard compliances for XL’s safety-critical systems.  I’ve been heavily involved with the performance tuning (and managing the associated EPA certification processes) to achieve fuel consumption reduction targets across multiple platforms, and working with suppliers to better integrate their products into XL’s system.

Continue reading “Profiles in XLence: Tejas Chafekar”

Profiles in XLence: Tejas Chafekar

VW Settlement Funding is Finally Here – Are You Ready?

VW Blog Post

It’s true! After months of fanfare, billions of dollars in VW settlement funding is now available to U.S. fleets. Here’s what you need to know.


Volkswagen has settled with the U.S. Department of Justice over the automaker’s efforts to cheat emissions testing.  As a result, nearly three billion dollars has been allocated to reduce diesel emissions in commercial vehicles across the United States.  That’s a lot of money, and fleets have an opportunity to use it to replace diesel-powered vehicles with cleaner, more fuel-efficient trucks moving forward.

Each U.S. state has had an opportunity to define their own program parameters. Most states have now done so, and their VW funding programs are ready to begin fielding reimbursement submissions. The funds are distributed on a first-come, first-served basis, until funds run out – so now is the time to move forward.

The question is:  Are you ready to tap into what’s available in your state?

Continue reading “VW Settlement Funding is Finally Here – Are You Ready?”

VW Settlement Funding is Finally Here – Are You Ready?

Electrified Pickups Have Arrived. (Really!)


For years, fleets have been hearing about the impending rise of electrified pickups.  They’ve kept a hopeful eye on the market, waiting for these versatile vehicles to revolutionize the work truck industry with their high performance and low environmental impact.   Unfortunately, many of those early claims short-circuited, along with the companies trying to bring those products to market.

As a result, there’s a healthy skepticism today around any claims of an electrified pickup truck that can simultaneously meet the needs of the driver, the fleet manager, and the sustainability executive.  But that vision has very much become a reality, with XL’s Fleet-Ready™ electrified versions of America’s best-selling trucks.  Our hybrid electric Ford F-250 and plug-in hybrid electric F-150 pickups are here today.  They’re road-tested, independently validated, and racking up sustainable mileage for commercial and municipal fleets across North America.

Since 2009, XL has been revolutionizing the fleet industry with hybrid electric and plug-in hybrid electric versions of some of the industry’s most popular and proven OEM vehicles, including box trucks, cutaways, stripped chassis, transit vans and more.  We’ve now added electrified Ford F-series pickups to our product lineup, and the response – from the media, environmental agencies, and, most importantly, our customers – has been tremendous.  Here are a few of the highlights.

Continue reading “Electrified Pickups Have Arrived. (Really!)”

Electrified Pickups Have Arrived. (Really!)

In the News: PickupTrucks.com

PickupTrucks F150

We recently had a chance to drive one of the newest hybrid plug-in pickup trucks available. Now that it’s over, we think this could be the moment in time we look back to in 20 years when we’re driving hybrid micro pickups with payload capacities of more than 5,000 pounds.

All right, maybe that’s a slight exaggeration, but not by much.

The truck we drove in the Los Angeles area was built by XL, a Massachusetts company that develops and provides electric vehicles for commercial and municipal fleets. In April in Detroit, we drove a Ford Super Duty F-250 equipped with XL’s hybrid power assist system. Our short drive in that truck, which was equipped with a 6.2-liter V-8 engine, resulted in a 25 percent gain in fuel economy over a regular Ford F-250 without any substantial trade-offs.

Read the full article.

In the News: PickupTrucks.com

In the News: KDRV NewsWatch 12 Oregon

KDRV 6.25

MEDFORD, Ore. – RVTD is already seeing savings after adding six hybrid vans to their fleet earlier this year.

“It’s a very simple system that has a great effect add a net cost about $9500 for the up charge,” says RVTD’s Operations Manager, Tim D’Alessandro, “We’re thinking it’s going to be about the 3.5-year range to 4-year range; these vehicles typically go 5 to 7 years, so the return on investment is definitely there.”

Short-term savings are centered around fuel costs, “We don’t have a vehicle to relate side-by-side to you,” explains D’Alessandro, “but when we look at this vehicle type and what it traditionally gets and what it’s getting for fuel economy, we’re at about 23% fuel economy increase.”

Read & watch the full piece.

In the News: KDRV NewsWatch 12 Oregon

In the News: Public Works


California has the toughest emissions regulations in the nation, and some cities’ are even tougher. Los Angeles County and two cities are electrifying vehicles to promote sustainability.

XL is upfitting a combined 38 hybrid and plug-in hybrid electric trucks and vans to improve fleet efficiency, increase MPG and reduce CO2 emissions.

The municipalities expect to see a 25 percent increase in MPG on hybrid electric models and a 50 percent MPG increase in plug-in hybrid electric models compared to their standard gasoline fleet vehicles. The orders represent the first hybrid electric cargo and passenger van purchases for Los Angeles County and the City of Long Beach.

Read the full article.

In the News: Public Works