I arrived at the recent Greenbuild and Architecture Boston Expo in Boston, and promptly was asked to change my shirt.
Why? I arrived wearing my crisp XL Hybrids button down shirt. However, my Ford Motor Company booth mates had other ideas for my attire. Since I would be working in Ford’s booth for the next two days at the Expo, I would now be wearing a shirt with The Blue Oval instead.
XL Hybrids van in Ford’s booth
Why was I at the Greenbuild Expo? Ford invited my company, XL Hybrids, to display a Ford Transit van upfitted with our XL3 hybrid-electric system. At an expo focusing on trends like sustainable buildings and architecture and with an expo attendee list filled with representatives from major building construction companies with fleets of thousands of work trucks and vans, Ford aimed to educate these Expo attendees about Ford’s electrified vehicle offerings with the XL Hybrids transit van as a booth centerpiece. (You can see from the photos that the XL Hybrids van looked great in Ford’s booth!)
Continue reading “Why was an XL Hybrids employee in Ford’s booth?”
As an avid gearhead, I could not miss the opportunity to attend the 50th Annual SEMA (Specialty Equipment Market Association) Show in Las Vegas, along with the concurrent AAPEX (Automotive Aftermarket Products Expo) conference. Representing XL Hybrids, I had many great conversations and meetings with our current and potential suppliers, and with automotive industry experts. While SEMA is largely a consumer show, many companies with technology offerings for commercial fleet customers – the types of customers XL Hybrids targets with our commercial vehicle electrification solutions – were on display.
Walking the aisles, I observed that within the ever-expanding lineup of automotive technologies there are several significant commonalities with the strategic path XL Hybrids is taking:
– Rise of the connected vehicle
– Downsizing of engines
– Increasing sophistication of vehicle branding efforts
– Ability to install a product on both new and existing vehicles, and
– Global distribution and installation networks of automotive companies
Continue reading “Observations from SEMA: How XL Hybrids Aligns with Emerging Automotive Trends”