This month’s Profiles in XLence features marketing manager Natalie Weimer, who has been with the company since 2014.
1. How long have you been with XL, and what is your role?
I started working at XL as a marketing manager in February, 2014. In this role, I develop marketing, brand and communication strategies, and implement inbound and outbound marketing activities including tradeshows, webinars, blogs, our website, online and print advertising and social media (LinkedIn, Twitter, Facebook).
2. What is the best part of your job, or a favorite project you’ve been involved with, and why?
My favorite part of my job has been helping to morph our company from an unknown start-up into the leader in fleet electrification solutions. This included launching the company’s brand redesign from XL Hybrids to XL, and developing a style guide and supporting materials needed to ensure a strong and consistent brand identity.
I also love developing lead generation activities including events, webinars, on-line advertising and e-communications to drive year-over-year revenue growth. There’s nothing better than seeing a lead turn into a sale!